Apple

At Apple, I worked on elevating content excellence for marketing efforts, retail engagement, and communications and learning.

Notable results

• Revised digital content on Apple’s hardware, software, and services and the customer journey across a breadth of different experiences. Maintained the highest standards for grammar, clarity, and consistency, aligning with Apple’s voice. Wrote style guide expanding guidance on accessibility and diversity, which was adopted across teams.

• Edited New Product Introduction (NPI) copy with speed and accuracy to distill announcements from Apple Events. Collaborated with designers and the rest of the creative team to launch digital content under time-sensitive deadlines.

• Reviewed instructional content for Apple Retail on products and services, used to educate employees on how to communicate product details to customers.